Campaign and Ad Group Management

For those of you that don't know, AdWords are organized into three groups. This also helps you with networking, know how much you're willing to spend, and "other top-level settings that affect clusters of ad groups."

These include: 

Accounts:Unique email, password, and billing information

Campaigns: budget settings

Ad Groups: ads and keywords

Here's a baby to get you motivated. Go Google!

Book Cover for the book: The Namesake, 2012

Managing Your Google AdWords Account

When starting your Google AdWords Campaign, it is important to understand all aspects of the website including the main tabs and menu buttons.  After signing into the account, you should have access to all important information. Listed below are a few examples.

Home Page: This page gives a summary of important account information for your ads. There is a graph that monitors your ads' performance.

Campaigns Tab: This tab is where you can change the setting for your ads and an overview of how they are all progressing. Each campaign will show statistics and other important information. This is also where you can change 'keywords,' customize your statistics, and shows your clicks, impressions, ad position, and click through rate.

Opportunities Tab: This section of the website helps you to understand and grow your campaign to make it better. Because key words are so important for campaigns, there is a section that describes what keywords should be used, what negative key words are, and what phrases should be used.

Tools Tab: This tabs helps you monitor and change your account where you can change your history, check on conversion tracking, check your return on investments (ROI), and future keywords/ad planner.

The Gear Menu: This is a little symbol that looks like a gear and this is where you can look at all billing information/summary and account settings. 

Something that I believe is very important for every Google Adwords user to understand it to understand alerts and notifications.

 = Signifies that something important about your account needs to be      addressed.

= Signifies that there is new information to help you with your ad campaign or a new tool that can help you track your progress.

= Signifies that there is a new suggestion or tip is made to make your ad better and is usually should be attended to quickly.

Beginning of Adwords

Google has been able to profit from allowing people to post ads on their search engine for quite a while. People use AdWords to promote their businesses, products, and services to the public. Each time a search is made, the key words in the search are paired with ads that will relate to it. Depending on how close the key words and the ad match up, the ads will be ranked and ordered for the viewer to see. This whole process is called Ad Auction. Like any traditional auction, bids are an important part of the process. However, the quality of the ads and how many people visit the site. Even if your bid is higher, your ad might not show because of another ads’ clicking rate and the quality.

To get the ball rolling, you’ll need to come up with keywords or phrases for your advertisement. They need to extremely relevant to the product or service and nothing general or broad. For instance, say you’re using Google to promote your Ice Cream business. By using keywords such as “delicious ice cream shop” instead of “ice cream,” you are able to broaden people’s searches and improve the ads’ chances of being seen.

To further understand what key words to use, it is also a good idea to understand and build an online advertising vocabulary and search phrases. Google has a webpage to more about adwords. This site might even help you.

https://support.google.com/adwords/topic/3121777

Typography Approach

We were told to choose two images from either the internet or ones that we already had. I was inspired by the movie, Life of Pi, and decided to use part of an image of a white tiger and a picture of sunset that I had taken the summer before in Maine. The words that are written in the tiger are quotes from the movie itself as well; making it another connection.

Wolf Bot

This little fellow was inspired after getting the instruction to make typographic image of something with only one kind of typeface with out editing the size of the objects. I choose Chalkboard and decided that it was fitting for the background color be the same as an actual chalkboard.

Plain White T's CD

This is my design for the Plain White T's CD and Poster for promoting the band. Everything is original and took a lot of time to set up. The writing on the t-shirt is hand drawn. My roommate thought I was crazy while doing all of this, but it was definitely worth it.